Nowadays digital communication is the cornerstone of any CRM strategy. By capturing high quality information digitally at source you save time and money, then by sending an immediate follow-up message you can maximise the success of your campaign.
Follow-up emails can either be sent instantly as individual messages or scheduled as a bulk send when required. Clients can track the results of these eDM campaigns via web-based results pages in real-time. We can advise you on how to make your email sends more successful, whether you are driving recipients to social media or brand websites. We have sent campaigns that have achieved open rates of 70%+ and click rates of 50%+.
For instant personalised follow-up, we can also send SMS to customers within seconds of collecting their contact details. We use mobile messaging to send registration information, details of nearest retailers (or events) and as a way of directing people to mobile websites.
Customer data can also be pushed instantly and securely to microsites for instant online engagement. We have helped clients build public photo galleries as well as customer profile pages for private access to personalised content on microsites.